New

An iconic classic is reimagined in the polished style of the new Promaster Dive Automatic men’s watch by Citizen. Going deeper into the history of the original version of this diving watch, it was used by the Italian Navy and released in 1989 for the new generation of dive watch enthusiasts. A design element that stands out is the distinctive, serrated bezel design that was inspired by a fugu, the Japanese name for pufferfish. Featuring a 3-piece, 44mm case, sapphire crystal and a silver-tone stainless steel case and bracelet, the green rotating bezel with an easy-grip aluminum ring surrounds the green dial and luminous hands and markers, while the case back features an engraving of a fugu or pufferfish. This technically advanced and stylish sport watch comes in an exclusive collector’s dive tank box and is ISO compliant with a screw-down crown and water resistant to 200 meters. Caliber 8204.

The TSUYOSA Automatic, from the NJ020 series, brings ultramodern sports styling right to your wrist. Executed in a versatile 37mm footprint, the sophisticated design of the watch delivers a strong impression via a silver-tone stainless steel case and a seamlessly integrated matching bracelet. Underneath an anti-reflective sapphire crystal, the sporty timepiece makes use of a sunray-textured ice blue dial, with a 3 o’clock date window and contrasting silver-tone details adding to its classic configuration. Powered by an automatic movement with a 42-hour power reserve and offering up to 50 meters of water resistance, the refined timepiece is a daily wearing choice ready for work, play, and everything in between. Caliber 8210.

The TSUYOSA Automatic, from the NJ020 series, brings ultramodern sports styling right to your wrist. Executed in a versatile 37mm footprint, the sophisticated design of the watch delivers a strong impression via a silver-tone stainless steel case and a seamlessly integrated matching bracelet. Underneath an anti-reflective sapphire crystal, the sporty timepiece makes use of a sunray pastel pink dial, with a 3 o’clock date window and contrasting silver-tone details adding to its classic configuration. Powered by an automatic movement with a 42-hour power reserve. and offering up to 50 meters of water resistance, the refined timepiece is a daily wearing choice ready for work, play, and everything in between. Caliber 8210.

The TSUYOSA Automatic, from the NJ015 series, brings ultramodern sports styling right to your wrist. Executed in a versatile 40mm footprint, the sophisticated design of the watch makes a strong impression via a gold-tone stainless steel case and a seamlessly integrated, matching bracelet. Underneath an anti-reflective sapphire crystal, the sporty timepiece makes use of a sunray green dial, with a 3 o’clock date window and contrasting gold-tone details adding to its classic aesthetic. Powered by an automatic movement and offering up to 50 meters of water resistance, the refined timepiece is a daily wearing choice ready for work, play, and everything in between. Caliber 8210.

The TSUYOSA Automatic, from the NJ015 series, brings ultramodern sports styling right to your wrist. Executed in a versatile 40mm footprint, the sophisticated design of the watch makes a strong impression via a silver-tone stainless steel case and a seamlessly integrated, matching bracelet. Underneath an anti-reflective sapphire crystal, the sporty timepiece makes use of a sunray sky blue dial, with a 3 o’clock date window and contrasting silver-tone details adding to its classic aesthetic. Powered by an automatic movement and offering up to 50 meters of water resistance, the refined timepiece is a daily wearing choice ready for work, play, and everything in between. Caliber 8210.

When sporty style meets luxury. This women’s timepiece is designed to be versatile yet elevated and features a silver-tone stainless steel case and bracelet with a light blue 3-hand dial with 11 diamond accents and a sapphire crystal, date function and a deployment clasp with push buttons for easy accessibility. Water resistant to 100 meters and sustainably powered by light with Eco-Drive and never needs a battery

Classic lines and a simple silhouette define the newest addition to the Classic collection. This vintage-inspired timepiece features a silver-tone stainless steel case, a striking blue 3-hand dial with a date function, and a rich black leather strap with buckle closure. Sustainably powered by any light with Eco-Drive technology and never needs a battery.

The CITIZEN L Collection represents the epitome of a ladies timepiece, showcasing all the sophistication, style and power that appeal to today's woman. The simplicity of the Citizen L case is partnered with an elegant light white Mother-of-Pearl dial with beveled sapphire crystal. Featured here in two-tone stainless steel. Featuring our Eco-Drive technology – powered by light, any light. Never needs a battery. Caliber number B035.

The CITIZEN L Collection represents the epitome of a ladies timepiece, showcasing all the sophistication, style and power that appeal to today's woman. The simplicity of the Citizen L case is partnered with an elegant light white Mother-of-Pearl dial with beveled sapphire crystal. Featured here in two-tone stainless steel. Featuring our Eco-Drive technology – powered by light, any light. Never needs a battery. Caliber number B035.

For a watch that is the perfect addition to every woman’s wardrobe, this classic watch from Citizen has a two-tone rose-gold stainless steel bracelet, paired with a light brown three-hand dial for a unique style that is sure to stand out. Pairing function with form, the watch also uses the patented Citizen Eco-Drive technology, so it is sustainably powered by light and will never require a new battery. This women’s watch will compliment every style and will fast become your go-to accessory for every occasion.

This classic timepiece from Citizen is a popular women’s watch that will never go out of style. It features a two-tone stainless steel bracelet-style watch band, paired with a mother-of-pearl three-hand dial to make a watch that will look great for any occasion. In addition to showing the current date, the watch is sustainably powered by light with the exclusive Citizen Eco-Drive technology, so you’ll never have to worry about missing time. For every woman searching for an every-day timepiece, this watch is the perfect accessory to add to the wardrobe.

When it comes to elegant watches for women, the Ceci is a striking addition to any collection. Featuring a silver-tone stainless steel design with a case measuring 31.5mm across, its distinct shape is punctuated by a synthetic sapphire-set crown. On the dial, a black display features silver-tone accents, with the slim lines of the Roman numeral indices matching those of the hands. With this watch, you'll never need to worry about replacing a battery — this watch is sustainably powered by any light with our proprietary Citizen Eco-Drive technology. Whether you’re looking for a dress watch for special occasions or a beautiful timepiece to wear every day, the Ceci will look stunning on every wrist and elevate your style. Water resistant to 50 meters. Caliber E031.

Classic lines and hints of romance make this newest timepiece to our women’s collection, the Citizen L Mae, a glamorous addition of sustainable luxury. With a 26mm case design inspired by a vintage perfume bottle and featuring the curved, sleek lines of May bells, the bezel shape has a distinct feature at the 3 o’clock position, where the crown resembles an elegant perfume stopper. Featuring a white, mother-of-pearl dial made of recycled materials, including a recycled polycarbonate base under the dial, the display is showcased via a sleek, two-tone stainless steel case and bracelet. The dial also has a diamond that gives focus to the 8 o’clock position and is finished with a sapphire crystal. Sustainably powered by any light with our proprietary Eco-Drive technology that never needs a battery, this elegant ladies’ watch is the perfect dressed-up look with high-powered performance. Caliber E031.

Classic lines and hints of romance make this newest piece to our women’s collection, the Citizen L Arcly, a glamorous addition of sustainable luxury. With a design inspired and celebrating the 10th anniversary of the first Citizen “Sunrise,” the distinctive rose gold-tone stainless steel timepiece is a charming accent on the wrist that's perfect for everyday wear. Sleek details define the watch's 31.2mm silhouette, with a subtle crown and small diamond accent adding to its captivatingly delicate look; an interchangeable silver-colored apple leather strap adds to its daily versatility. On its pink-tinged mother-of-pearl dial, applied markers and sharp hands indicate the time in style, keeping the attention on the pure aestheticism of the timepiece. Sustainably powered by any light with our proprietary Eco-Drive technology that never needs a battery, this elegant ladies’ watch is the perfect addition to any outfit. Water resistant to 50 meters. Caliber E031.

Classic lines and hints of romance make this newest piece to our ladies' collection, the Citizen L Mae, a glamorous addition of sustainable luxury. With a case design inspired by a vintage perfume bottle and featuring the curved, sleek lines of May bells, the bezel shape has a distinct feature at the 3 o’clock position, where the crown resembles an elegant perfume stopper. Featuring a white, mother-of-pearl dial made of recycled materials, including a recycled polycarbonate base under the dial, and showcased on a sleek, gold-tone stainless steel case and bracelet. The dial also has a diamond that gives focus to the 8 o’clock position and is finished with a sapphire crystal. Sustainably powered by any light with our proprietary Eco-Drive technology that never needs a battery, this elegant women’s watch is the perfect dressed up look with high-powered performance. Caliber E031.

Classic lines and hints of romance make this newest piece to our ladies' collection, the Citizen L Mae, a glamorous addition of sustainable luxury. With a case design inspired by a vintage perfume bottle and featuring the curved, sleek lines of May bells, the bezel shape has a distinct feature at the 3 o’clock position, where the crown resembles an elegant perfume stopper. Featuring a white, mother-of-pearl dial made of recycled materials, including a recycled polycarbonate base under the dial, and showcased on a sleek, gold-tone stainless steel case and bracelet. The dial also has a diamond that gives focus to the 8 o’clock position and is finished with a sapphire crystal. Sustainably powered by any light with our proprietary Eco-Drive technology that never needs a battery, this elegant women’s watch is the perfect dressed up look with high-powered performance. Caliber E031.

Inspired by the beautiful oceans that unite the world, the watches of Citizen's UNITE with BLUE series join the colors of the seven seas on one 100% recycled polycarbonate dial. Highlighting Citizen's commitment to sustainability, the series now includes models from the Pro master Dive, Attesa, and Sport Luxury lines. This example, CITIZEN L UNITE with BLUE Mae, embodies an elegant styling that is entrancing on the wrist. A stainless steel case in a silver-tone provides the foundation for the look, with its 29.5mm diameter adding a subtlety in wear that perfectly balances its synthetic sapphire-set crown and integrated bracelet. The nautical-inspired, iridescent blue dial features diamond accents and quickly evokes the waves of the sea, while a sapphire crystal above adds clarity to the display's details. Sustainably powered by any light with our proprietary Eco-Drive technology that never needs a battery, this elegant women’s watch is the perfect dressed up look with high-powered performance. Water resistant up to 50 meters. Caliber E031. Limited to 2000 pieces worldwide.

Classic lines and hints of romance make this newest piece to our ladies' collection, the Citizen L Mae, a glamorous addition of sustainable luxury. With a case design inspired by a vintage perfume bottle and featuring the curved, sleek lines of May bells, the bezel shape has a distinct feature at the 3 o’clock position, where the crown resembles an elegant perfume stopper. Featuring a white, mother-of-pearl dial made of recycled materials, including a recycled polycarbonate base under the dial, and showcased on a sleek, silver-tone stainless steel case and bracelet. The dial also has a diamond that gives focus to the 8 o’clock position and is finished with a sapphire crystal. Sustainably powered by any light with our proprietary Eco-Drive technology that never needs a battery, this elegant women’s watch is the perfect dressed up look with high-powered performance. Caliber E031.

A modern twist on a classic design. Featuring an elegant silver-tone case with a textured, coin edge bezel and silver-tone 3-hand dial with bold Roman numerals, this sleek watch stands out from the crowd while remaining understated. A silver-tone stainless steel fold-over clasp fastens this watch for a minimalist look. Sustainably powered by light with Eco-Drive technology, this watch never needs a battery and offers a refined look and upscale feel.

A modern twist on a classic design. Featuring an elegant gold-tone case with a textured, coin edge bezel and silver-tone 3-hand dial with bold Roman numerals, this sleek watch stands out from the crowd while remaining understated. A gold-tone stainless steel fold-over clasp fastens this watch for a minimalist look. Sustainably powered by light with Eco-Drive technology, this watch never needs a battery and offers a refined look and upscale feel.

The Ladies Ceci from Citizen is a diamond women’s watch designed to sparkle. The sleek black dial has 12 diamonds, and it is paired with a two-tone stainless steel bracelet for a bold, elegant style that won’t fade into the background. This luxury watch uses Eco-Drive technology, so not only does it look great, but it is also sustainably powered by light and will never require a new battery. Whether you’re seeking an accessory for special occasions or a beautiful timepiece to dress up your every-day attire, this women’s watch will be the perfect addition to every wardrobe.

Enlightened by the active woman, the CITIZEN Modena was designed to fit her lifestyle from work to play and everything in between. A modern casual styling with Eco-Drive Technology, powering the watch for a lifetime by any light. Featured in pink gold-tone stainless steel with a brilliant silver-tone dial. Caliber number E031.

Make a distinctive style statement that's ready for action with this new Sport Luxury chronograph. The 40.5mm two-tone silver- and gold-tone stainless steel case holds a sunray green dial with a 1/5 second chronograph that measures up to 60 minutes, 12/24-hour, time and date. The sleek dial is accented with gold-tone registers and indices, with it protected via a sapphire crystal. The two-tone Stainless -Steel bracelet has a fold over clasp with push buttons, giving the timepiece a secure, understated refinement. This Eco-Drive watch is sustainably powered by any light source, eliminating the need for batteries, and is water resistant up to 100 meters. Caliber B620.

With advanced technology paired with an incredibly bold look, the latest Promaster Air Navihawk reaches a higher altitude in style. The watch's silver-tone stainless steel case measures 40mm in diameter, wearing boldly with its sharp faceting and satin finishing, while a slide-rule scale on the dark gray bezel provides additional flight utility. A triple-link stainless steel bracelet secures the timepiece to the wrist. On the dial, a khaki green colorway with red, black, and white accents adds to the watch's superior legibility, while a sapphire crystal and 200m of water resistance protect it all. Functions include a 1/5 second chronograph measuring up to 60 minutes, 12/24 hour time displays, and a date indicator, all powered by our Eco-Drive technology – sustainably powered by light and never needing a battery. Caliber B620.